Don Troiano will consult with your company on its entire marketing strategy.
- Identify target market demographics and current trends.
- Evaluate current marketing and identify areas to be improved.
- Set up social media platforms to reach the target market and draw a qualified audience.
- Build Email lists with a target market in mind and set up automated Email campaigns.
- Identify best digital platforms for the digital marketing budget.
- Train sales staff in the straight-line method of sales.
PR Crisis Managment Consultant
Don Troiano will consult with a company or individual on a PR crisis.
- Develop a preliminary plan.
- Defining what constitutes a crisis for your brand
- Devise initial messaging before full details of crisis are complete
- Help in defining roles who will do what and take ownership responsibilities.
- Set up clear action plan that is fluid as crisis unfolds
- Control the controllable like building out brand during the crisis also social media etc to control what we can.
- Knowing how to reach people response channels email lists etc.
- Building a network of advocates including Public Relations network, Ally Network and your own employees
- Anticipate the crisis and monitor the conversation.
- Rapid Response proactive responses.
- Keeping stakeholders informed.